Campaigns overview

Open Campaigns from the sidebar to see every campaign for the current brand. The page is built around tabs and a filter row.

• Tabs — “All”, “Active”, “Drafts”, “Scheduled”, “Archive”. They filter by state. The Archive tab is the only place archived campaigns show.
• Search & filters — search by name, filter by campaign type, and narrow to a date range. Filters compose: searching and date-filtering at the same time is fine.
• Metric cards — counts that reflect your current filters, not your whole brand. Useful when you're looking at a specific window.
• New Campaign — top right; opens the template picker.

Click any campaign in the list to open its detail page. The header has the name, sender, status, and the action buttons; everything else is organized into tabs.

• Overview — key metrics, the schedule, a message preview, and a test send.
• Analytics — reach, engagement, list health, trends over time, and the per-run table.
• Events — the individual message events behind those numbers (sent, delivered, opened, chip taps, replies): a per-type breakdown plus a time-ordered stream. Switch the count mode to Unique to see one entry per recipient and follow each recipient's journey instead.
• Activity — the audit trail for this campaign (who did what, when).

Every campaign sends on one channel, chosen at creation and locked once the campaign leaves draft. Pick the channel with the toggle in the Design step.

• RCS — rich cards, media, and suggested-reply buttons to handsets.
• SMS — plain text to handsets, billed per segment.
• Email — rich HTML to inboxes, dramatically lower cost per message. Opens, clicks, and unsubscribes are tracked automatically.

Email campaigns replace the message designer with an email composer: a subject, optional preview text, and an HTML body, with a live preview. A plain-text version is generated for you, and a compliant footer — your company name, physical mailing address, and a one-click unsubscribe — is appended automatically. A small Deliverability panel flags spam-filter risks (all-caps, excessive punctuation, high-risk phrases) as you write.

• Campaign types — immediate, scheduled, recurring, and open (webhook-triggered).
• Message content — text, file, rich card, and carousel templates.
• Audiences — upload, suppression, override.
• Lifecycle & states — draft → active → complete, plus pause and archive.
• Governance & compliance — frequency caps, STOP / HELP, opt-outs.
• Pricing & cost estimates — the two-tier model and where cost is shown.
• Tags — group campaigns and filter analytics by tag.