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Campaigns

Message pricing & cost estimates

How RCSync prices each message and where the cost estimate shows up in the app.

The two tiers

Every message you send falls into one of two pricing tiers, set by your admin:

  • Tier A — plain text, 160 characters or fewer, with no suggested replies.
  • Tier B — everything else: longer text, rich content (cards, carousels, file attachments), or any message that has suggested-reply chips attached.

The two tiers apply to RCS campaigns. SMS campaigns are billed by segment at a separate per-segment rate (also set by your admin): a message counts as more than one segment once it exceeds the SMS character limit, which is shorter when it contains emoji or other non-GSM characters. The SMS estimate is based on the message body as written — actual segments can vary once personalization tokens are filled in, so it's shown as an estimate.

How the estimate is calculated

For a campaign with multiple messages, RCSync prices each message independently and sums them per recipient. The total estimate is:

total = audience size × (sum of per-message tier prices)

What counts as the audience

The audience size is the number of valid, non-suppressed recipients on the campaign. Suppression-list matches are already excluded before the estimate is shown. For recurring campaigns the total is shown per run; the estimate doesn't project across future runs.

Open (webhook) campaigns

Open campaigns don't have a fixed audience — they react to incoming requests — so the cost is shown as a per-request rate instead of a total.

Where it appears

  • Campaign editor — a tier badge sits next to the message editor and updates live as you type. The Review step shows the estimated total for the whole campaign.
  • Campaign view — the Overview tab has an Estimated cost metric card.
  • Analytics tab → Runs table — each completed run shows the cost snapshotted at the time it sent. Runs that finished before this feature shipped show a dash.
  • Campaigns list — there's an Est. cost column for each row.

Caveats

  • SMS fallback messages are not priced separately in this release. The estimate reflects only the RCS content.